3 posts tagged with "marketing"

The danger of ‘lives’

February 24, 2021

2020 has changed the world and that is a fact! Coronavirus or ‘CV-19’ will forever be a "watershed" in people's lives.
Offices and houses merged into one space, work hours and leisure hours as well. The digital world has become even more expansive with 'happy hours' and 'onboarding' of new employees now being virtual. It is also a fact that the profession of 'influencer' started to have a greater proportion and adhesion in 2020. It is more and more common (and also a joke for some) that...

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Cost, Price and Value

March 10, 2021

In Supply Chain and especially in Purchasing, much is said about the material cost, product price and total value of the purchase requisition. But, do you know how to use each of these terms correctly? Heads up! They are not synonymous! In case you don't know the difference, we will help clarify!

Cost: It is the amount (monetary) necessary to "bring life" to your product or service. The cost can be classified as direct or indirect cost and we will clarify these differences as well.

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Let's grow together...

April 15, 2021

We have already talked about how much the pandemic has changed our society and the ways that we relate and communicate. We have also talked about “Lives” (real time content sharing) and how much this new way of communicating has facilitated the development and exchange of content.
Not by chance, dozens of portals and content developers have emerged to “fight” over the audience.
Competition is free, and being good procurement professionals, we know that the mor suppliers we have, the better....

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