
Today we are going to talk about a tool widely used by our colleagues in Marketing and Business Administration, which we buyers end up using for our analysis: The 5 forces of Porter.
Michael Porter (1947) is an American academic, famous for his theories in Economics, Business Strategy and social causes. He was one of the founders of “The Monitor Group”, a consulting group now part of the giant Deloitte. In 1979, Porter published his studies in an article named "The Five Competitive Forces...