
In the first part of the article on the 5 forces of Porter, we explained the origin of the model and discussed the 1st, 2nd and 3rd forces (Rivalry between competitors, Bargaining power of Suppliers and Bargaining power of Buyers), how they move the economic scenario and why it is important for the buyer to understand and consider them not just during a negotiation but throughout the supplier relationship management cycle.
In this second part, we will discuss the two remaining...